Every corporation has a face, captured by its name, identity and its image, including the overall image delivery system to push that name in the marketplace. Whether you like it or not, your corporate image is out there and is fully exposed and in the 21st Century consumers look more and more for credibility from an organisations image, identity and duty of care. Recently Reflexite has seen a dramatic increase in companies embracing this philosophy and taking that out to the field by using Reflexite® Highlight, Shadow and Imagine tape that is individually made for each client incorporating the clients company logo whilst addressing issues of ‘Duty of Care’ for employees in terms of visibility.

Corporate image is also important in identification as with the case of the Highways Agency where a uniform for their Traffic Officers with relevant identification is absolutely necessary, in fact, these officers cannot exercise their special powers on the road unless they are in uniform, and a uniform is required to make traffic officers easily visible and recognisable and to establish authority and credibility, as well as making the officers visible to oncoming traffic. Utilising Reflexite® microprismatic Imagine tape embossed with the Highway Agency logo as used on the Traffic Officers workwear ensures that Traffic Officers will be instantly recognisable by their high visibility uniform, which includes a yellow and orange jacket. The garments are trimmed with Reflexite® tape and this enables officers to safely manage incidents on the network, with maximum visibilty.

A corporate image shows the values of an organisation, it is the conjunction of your history, ethic and philosophy of work, which is why particularly for PPE garment tape not only is identification important but also the safety of workers. Reflexite® Highlight, Shadow and Imagine embossed tape not only communicates your company image it also saves lives as with the case of the Highway Agency tape where outer wear has been chosen primarily for safety by making the wearer conspicuous to traffic as well as promoting the identity of the Highways Agency.

With over the 27 different variations, all of which are EN471:2003 level 2 compliant, Reflexite® embossed Highlight, Shadow and Imagine tapes are unique within the marketplace which enables bespoke corporate identity logo and the use of different colours to tie in with brands as well as different reflective colours.

Reflexite® EN471 approved tapes provides the brightest and safest high visibility at night and in adverse weather conditions for many personnel utilising an enclosed optical system allowing the trim to retain nearly all its reflectivity when wet - even when drenched with rain. Not only does this tape offer all this safety protection it looks smart and offers long term cost effectiveness to end users.