Shocking question perhaps, but reality is the new trend. Today’s safety principles often boil down to proven statistics and quantifiable goals.

As the 21st century kicks off, financial commitments focus more on the development of new technologies devoted to safety and training initiatives than on the cost of recovery or of inevitable loss of life. Some companies predicted this change a long time ago, and even turned it into their core business. Take for instance the case of a company called Reflexite. 

It all began in the 1970s with a classic American business success story. Two inventors with some bright ideas about reflecting light invented the micro-prism. They cast thousands of microscopic prisms onto a vinyl film capable of bouncing it back. The possibilities for using this retro-reflective novelty in all sorts of safety applications were endless. It wasn’t long before “Reflexite” became a generic name to the point where many professionals today simply call any reflective material “Reflexite”.

Retro-reflection is all about seeing and being seen. Increased visibility helps warn of potential danger – on roads, in construction sites, for the marine industry and for many other areas of activity. Each time an emergency service vehicle passes by, its retro-reflective markings allow it to be seen clearly from very far away. Other beneficiaries include trucks, personnel working in zones where low visibility is life-threatening, individuals stranded on highways… even children roller-skating in the street need to be seen by passing drivers. The high degree of visibility provided by Reflexite’s products is precisely what helps distinguish the brand from counterfeit and competitor products.

The brand has become a standard in its industry. The company’s continuous technological advances ever since the patenting of its technology are so significant that in 2007, the new European norm for standardizing markings on emergency service vehicles strongly recommends the use of tapes with micro prismatic technology. Today, Reflexite® technology is also used in solar panels, LEDs and plasma screens. 

 What really makes the “Reflexite” difference however is the company’s position as both a global and local scale company. Its strength lies in the sincerity and devotion of its employees. From the engineer to the sales representative, each employee is ultimately driven by a mission to save lives. In October 2007, the prestigious Wall Street Journal acknowledged the “Reflexite difference” by choosing the company as one of the “Top Workplaces” in the US.
 
 So, how much is your life worth?

 To the Reflexite team, it’s worth a lot… it is the driving force behind their technological and professional commitment. The company makes no compromises on investments in performance and research. They understand that each penny spent brings them one step closer to saving someone’s life.

Experience the Reflexite® Difference.